Today, HR managers and consultants talk about business culture and creating better corporate cultures. This talk often begs the question, what does it really mean to build a better business culture?
Business culture and change rarely starts top down, although the facilitation of the change is a result a discussion made from the top. If business culture is important to the top brass, here is how they ought to begin maintaining or changing the culture.
Small Team Level Ownership
What is ownership? Ownership really is accountability. Accountability really is a result of people being personally invested in the work that they do, small teams help create ownership and thus accountability.
Three aspects of accountability answer three basic questions:
What is my role and how am I doing in that role?
What are others role and how are they doing in those roles?
What is the role of our team and how are we doing?
From item 1, we should “know thy-self”. Allow for self-assessment for members of their teams, they should be able to answer on their own. This is more difficult to answer than you might realize, but let members
Consumers have so many choices when it comes to choosing the right business for their needs. The first decision they must make is whether to go with a small or big business. Small businesses are able to focus on their mission and keep their fingers on the pulse of their customers. They are also able to offer more personal attention to their clients. But we have seen a dramatic decline in the number of small privately owned businesses these past few years.
For smaller businesses today, an important point to consider is whether they should develop an online store or website. Many experts agree that an online presence is essential for most businesses, and that there are several reasons why consumers should select a small business over a big one.
While many small companies see big companies as the enemy, their real competition is other small companies like themselves. Most big businesses already have a recognizable brand name. They also have a pretty loyal fan base. They are not worried about small operations knocking them down in sales. But other small shops must continue to fight their business counterparts to get an edge
Unlike big business owners, small business owners have the burden of taking care of every single aspect of their business – recruitment, marketing, finance, accounts, managing employees to managing vendors, and so forth. But here we focused only on books that can help you gain marketing knowledge and skills. Here are the top 10 books on marketing which we believe are helpful for new as well as established small business owners.
Book # 1: The New Rules of Marketing & PR – David Meerman Scott
In the new marketing scenario, the methods such as ad copy, etc. do not bring results for your business. With the popularity of smartphones and other devices and proliferation of the Internet, new methods, rules, etc. of marketing have evolved. This book discusses the importance and benefits of using such techniques.
David M Scott provides fresh examples of success from various industries and businesses across the world. He highlights the new tools and techniques that marketers should use to communicate with their buyers directly – Twitter, Facebook, LinkedIn and YouTube. In short, this book is a guide that offers actionable strategies and insider tips that can be
People involved in small business get a bad rap for their workaholic ways. You know because you either know someone who is involved in small business or you are that person. Let’s look at some facts about small businesses in San Diego and then ways people involved in small business everywhere can a better create work-life balance.
According to the U.S. Small Business Administration, 99.9-percent of the 27.5 million businesses in the United States are considered small firms with fewer than 500 employees*. According to the San Diego Regional Chamber of Commerce, the majority of companies in San Diego County are small businesses with 50 employees or less. One out of every five small businesses in San Diego County are in the business services segment which includes consulting, engineering, accounting, research and management. The additional types of business segments in descending size order are wholesale trade, manufacturing / repair, transportation, consumer services, specialty construction, builders, retail, finance/real estate/insurance and an “other” segment (the unclassified small businesses in the county). In San Diego County, the average number of people employed by a small business is 7.3 people.
Everyone related to small business – the owners, the employees,
For many people the Christmas period is fun filled and relaxing with good food, drink and most of all great company. But unfortunately for some it can be one of the toughest times of the year. The festive season is a period of celebration and for many it acts as the perfect time of year to reflect on the year gone by. Over the backdrop of endless annual top 100 countdowns on TV we reflect on personal and professional achievements and regrets whilst planning our infamous New Year resolutions. This period of reflection is a source of happy memories for most but it can also be a real source of sadness for some people. Suicide rates are believed to increase throughout the holiday season and with the harshness of the current economic climate there are genuine concerns about the mental welfare of small business owners as we head into this years this festive season.
The combination of pressures derived from the accountability of owning business in today’s tough trading condition and people’s natural inclination to reflect over the Christmas period makes the festive season prime for an increase in anxiety across the SME community. Research has suggested
You’ll agree with me that there are so many small businesses which have contributed a lot to the growth of economy. They have created employment opportunities for many families although some remain to be small throughout their operational life.
It is obvious that those who are starting new ventures have objectives to achieve. And to mention each business has got its own objectives to achieve such as maximization of profits and sales, minimize costs, maintain a certain level of production and labor force etc.
Failing of a business opportunity is what an entrepreneur won’t want to happen. Inasmuch as we agree with the fact that there are firms which have succeeded, we should also accept the fact that a good number of them have failed even before two years lapse after they commence business.
If aspiring entrepreneurs addressed the reasons why small businesses fail, then they will not fall to be victims of the same causes of failure. This is because they’ll be in a position to identify these causes and fix them before it’s too late.
Now you may be asking yourself as to why some businesses remain to be small throughout their
The trends are very telling – mobile small business apps is the smart way to reach your audience.
The latest research shows that the primary reason small business continues to place traditional advertising such as their annual yellow page listing is because everyone else does.
With the sharp downward trends of traditional advertising it’s time to go where your audience already is. Let’s examine closer where you can improve a much higher promotional ROI with your mobile apps for small business investment.
First Steps Toward Mobile Apps for Small Business
- Know your current ROI.
What is your yellow pages (or other print) actual ROI?
How many new customers came to you through your print listing?
What was their average purchase amount?
Does your incremental sales margins cover the cost of your print ad?
- Start small. Take just say 10-15% of what you are already spending and pilot some of the mobile small business apps.
- Leverage both. For example, use your yellow page listing to include a promotion that drives traffic to free Facebook business page such as opting in for a discount coupon.
The Most Commonly Perceived Barriers
It is so widely acknowledged that a robust business plan is one of the key ingredients in small business success, it seems remarkable that anyone serious about their business could considerable it optional. For example, Business Link say, “It is essential to have a realistic, working business plan when you’re starting up a business”. A recent survey showed that small businesses were twice as likely to be successful with a written business plan as compared with those without one. The Times in their annual round up of 100 up and coming UK businesses suggest that “poor business planning” is a key reason for failure. Indeed, it’s almost impossible to find an authority that would advocate the opposite idea, a clear signal that this idea is accepted wisdom. Despite this, a recent survey shows that two thirds of small business owners run their businesses on gut instinct alone.
I had a very interesting discussion about this a couple of days ago with a good friend of mine who has run several successful small businesses in which he posited the idea of a “planning gene”. He felt that the only possible explanation for the lack of proper planning in
Growth hungry small businesses today in the UK and indeed throughout the world face the challenge of balancing two competing objectives. Firstly, businesses must maintain and standardise current business processes in order to give your business the chance to get really good at what it does through experience curve effects. Greater business efficiency normally translates into a better customer experience and higher profits. Secondly, businesses must transform business operations in order to survive and compete in the future. How well we are able to achieve the right balance for our business will ultimately determine if we survive and go on to thrive or go the way of so many small businesses into market irrelevancy and insolvency.
You may well be thinking right now what has this got to do with project management? To understand that we first need to understand the fundamental differences between projects and day to day business operations. Whilst many of the skills required to manage your “business as usual” activities are the same as those needed to manage projects, there are some crucial differences. Amongst the most significant differences are that project work tends to be at least cross functional and often cross
Once our mobile apps for small business are designed smartly for our industry it is time to turn our attention to our highest priorities – fans.
These are the people who may be today’s customers. With the right strategy you can soon develop tomorrow’s prospects. You can even expand geographically if it makes sense.
Target Audience – Target Needs
There are few businesses that can meet every type of group’s primary needs. Successful smaller firms often have an innate ability to attract a particular demographic group.
One of the keys to successfully using mobile apps for small business is to know the specific profile of your strongest demographic group.
Consider age, gender, income or even race, ethnic or faith considerations.
Next, are you primarily trying to reach current customers who already know your business and equip them to introduce your offerings to others?
Or, do want to engage a totally new group from the start?
Mobile apps for small business can easily be designed with loyalty and repeat business criteria.
Most mobile apps for small business primarily lead with something fun and engaging. Just be sure to keep the
I have been a small business owner for my entire business career. Most of those small businesses have been real estate ventures of come type such as real estate brokerages, property management and owning different types of real estate. But I have also owned and been involved in insurance, restaurants, bars, garment factories, hotels, building and general contracting, convenience stores, food marts and gas stations. I was a partner in my first small business, a diner, at age 18. Even while I worked as an employee in someone else’s small business, I owned and operated several of my own at the same time.
I have only worked for one large corporation, and I hated every minute of the time spent there. I was employed for less than a month before I quit. I felt as if I were in prison. My boss was someone who had been in his position for many years, and he was counting the days so he could begin his impending retirement. Some of my co-workers were spending more time thinking up ways of not doing their jobs than actually performing their jobs. I was a nameless and powerless spoke in a wheel.
Running a small, start-up business has it share of ups and downs. When I launched my company nearly nine years ago, running my own small business has been both rewarding and challenging. It has enabled me to establish greater balance in my life as I have reduced the administrative burden that corporate America places on each of its employees and replaced it with more time spent on developing content for my clients.
Given the choice, running my own small business is the best option for me at this stage of my life. I can work out of my house, see my kid on a regular basis, focus my work effort on content, rather than administration, and yes golf a tad. That being said, I am asked continually by others “what is it like to be in business for yourself?” as they contemplate the leap from corporate to sole proprietorship.
While it is not for everyone, here are some of the points of consideration that one should mull over before making the jump to starting your own small business:
One Stop Shop: One of the benefits of being a small business owner is the autonomy of
If you’ve been looking for simple, proven and tested, step-by-step methods for generating more leads for your small business, then this article may just have the answer. Firstly, I want you to stop for a moment and think about all the advertising you’ve seen over the past week.
How many of those actual ads can you name? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name?
If you’re fairly attentive, you may be able to come up with 3 or 4 specific ads… but I’ll bet that’s because you probably see those ads over and over… week in and week out. Let’s face the facts… repetition works. When you see any advertisement multiple times every day you’re bound to eventually begin to recall the ad. But now answer this question.
What few ads you do remember, how many of their products or services have you bought? Because I have a passion for marketing I tend to go online and research for well accepted ads. Take for example a series of ads from
The analogy between marketing and a business is similar to the relationship of body and food. Marketing is the heart of the business. Every business is different so each business has to offer marketing and development, which fits each unique business’s need. There are many ways of developing and marketing for any business, but first let’s find the true concept and definition of marketing.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.
1- Thinking advertising is marketing:
The biggest mistake most of the business owners make is to think advertising and spending money is the only marketing way exist. This group only focuses on advertising, which when the desire result is not achieved at the end of the month, they complain of how much money they wasted away. Advertisement is merely one of many ways of marketing.
2- You don’t enjoy what you do:
As stated above Marketing has many ways and approaches. The main marketing for your business is to love what you do. Nothing is better than your “Love
There are 28 million small businesses in the US. The sad reality is that most of them fail within the first few years of operation. The small percentage that survive stay small forever. A select few manage to grow into huge businesses. But why them and not the others? What are the factors that enable unknowns to become household brands? One thing for sure that it takes much more than hard work, luck, and timing. Read on to see if your small business has what it takes to make the leap into the big league?
Many small business owners’ lives are chaotic due to lack of systems. Systems are hard, but they enable small businesses to scale. Systems are not glorious like sales, marketing, or research and development. Some say that systems are boring, after all, it is a back office function. Systems separate struggling small businesses from those that grow by leaps and bounds. Creating systems can be a daunting task, and for many, the prospect of taking on yet another project is out of the question. For some, it is a catch-22 situation. You may say “How do I carve out extra time
Like the saying goes, “The only things certain in life are death and taxes.” Unfortunately, small businesses know this saying all too well.
Unlike employees who look forward to their refund every April, small businesses loath the approaching spring, knowing they will have to pay Uncle Sam its share of their profits. Each year, small businesses struggling to turn a profit in an increasingly competitive business environment must pay taxes in order to keep their doors open.
With dwindling profit margins and tightened lending restrictions, however, many small business owners find themselves between a rock and a hard place when it comes time to pay the tax man. Although a business may have steady sales and revenue or thousands of dollars in inventory, banks and traditional lending institutions simply aren’t handing out small business loans like they were in year’s past, leaving small business owners with few funding options to pay their tax bill.
Thankfully, peer-to-peer lending, or social lending, has solved this growing dilemma. These modern social lending marketplaces have connected millions of borrowers with individual investors. Borrowers receive low-interest, fixed-rate loans that can be paid off in two to five years, while investors
Now, when we talk about small business loans, we mean just that – small business loans. We are not talking about a $1 million loan to purchase some commercial real estate or $500,000 to buy some investment property. We are not talking about a $3 million credit line just to show capital on a balance sheet. And, we are not talking about a $250,000 equipment loan for a regional construction company.
We are talking about true small business credit – loans under $150,000. Capital amounts that the 22 million small businesses in this country could use at some point in time for working capital, to renovate their location, purchase inventory, marketing, meeting payroll, developing new products or to simply have the capital on hand to acquire and satisfy customers (what business is really about).
But, we have heard ad nauseam that banks are just not lending to small businesses – claiming there is too much risk in smaller firms. So, many small companies are not even applying for credit anymore out of fear of being turned down. And, as a result, we are seeing small businesses not reach for or obtaining their full potential – essentially
Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.
10 basic tips essential to start a business successfully.
Tip 1: Get inspired and Love your idea
Every business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.
Tip 2: Do Your Research / learn everything about the business
You’ve recognized your big idea, now it’s time to balance it with
If you’re stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.
If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.
Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let’s find out what successful small business owners do differently from the unsuccessful ones. Let’s turn their experience into your success through your small business ideas.
1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET
Every business goes through changes every now and then, including your small business. For this reason, your business plan and budget should be somewhat flexible to bear such changes along with your business goals. Without revising your business plan and budget, you
In today’s hostile economic environment, access to capital is the primary differentiating factor between those businesses which have been able to expand and gain market share versus those that have experienced enormous drops in revenue. The reason many small businesses have seen their sales and cash flow drop dramatically, many to the point of closing their doors, while many large U.S. corporations have managed to increase sales, open new retail operations, and grow earnings per share is that a small business almost always relies exclusively on traditional commercial bank financing, such as SBA loans and unsecured lines of credit, while large publicly traded corporations have access to the public markets, such as the stock market or bond market, for access to capital.
Prior to the onset of the financial crises of 2008 and the ensuing Great Recession, many of the largest U.S. commercial banks were engaging in an easy money policy and openly lending to small businesses, whose owners had good credit scores and some industry experience. Many of these business loans consisted of unsecured commercial lines of credit and installment loans that required no collateral. These loans were almost always exclusively backed by a personal guaranty