YOUR money is in THEIR pocket. What you have to do to get it out. November 29, 2016

YOUR money is in THEIR pocket. What you have to do to get it out.

by Dr. Jeffrey Lant

I’ve taught marketing for more years than I care to remember. The biggest challenge is getting students to understand how marketing works. What is it? Why do you need it? How do you get the biggest return? To answer these questions, I came up with a simple image that works wonders: YOUR money is in THEIR pocket. Do you want it to stay there… or do you want to get the funds into YOUR pocket?

Bingo! Light bulbs start going on around the class room as one student after another “gets it.” Of course they want to get their money out of that pocket. We’re ALL clear on that. The discussion then shifts to how to get it out… and how to do it FAAAST!

The Pivotal Role Of The Offer “Try this,” I say to the class: walk up to someone on the street and ask them for $50. Will you get it? Unlikely. Instead be prepared for dirty looks and worse. “Asking,” I say, “ain’t getting.” The students nod their heads knowingly. They’ve been there… done that. “Ok,” I say. You guys get this. Then why don’t these folks, at which I show them one marketing communication after another (Yellow Pages ad, brochure, direct mail letter, etc.) where supposedly savvy business people spent good money doing nothing more than saying “Here we are, here’s what we have.”

“That,” I say “is not marketing. It’s just telling… not selling.” If you want to make MONEY… YOU must motivate people to part with the bucks.

Offers Get People To Move

What gets people to buy is offers, offers, and more offers… saying, in effect, I’m prepared to give you * this * and this * and this IF and ONLY IF you take action now to get what I’m selling. “What,” I ask the class, “is more likely to get you to respond: just saying here I am, here’s what I do.” OR saying “I’ll give you one hour free for every three hours of my service you book.” All knowing, the students say “people will act faster if you give them MORE.” Now it’s my turn to nod sagely. “Bingo,” sez I.

Brain storm offers all the time… because you will need an offer EVERY day you want to empty prospects’ pockets and move that money I ask the students what days they want to profit in their businesses. They look quizzical: “Well, EVERY day,” they say. Another “Bingo” from me.

“So, if you want to make money EVERY day… then when do you need to make offers?” ANOTHER “Aha!” moment for my budding marketing masters. The idea is beginning to sink in that EVERY day you want to move money from your prospects’ pockets is a day you must make offers. “Make offers,” I say, “every day you want to make money.” And I write “Money means daily offers” on the chalk board. Open A “Swipe File”

Where can you find marketing intelligence, great offers that produce the bucks? In the marketing communications of people who live or die by marketing. And where do you find these? Everywhere!

If you want to move money from other people’s pockets into yours, start collecting and studying marketing communications. Open a “swipe file,” and pop in marketing communications that work. Make this a daily endeavor. When you see ads that work for others, adapt the copy for your profitable use.

Don’t Stop!

Marketing is like breathing. Stop doing it and you die. Finish any day by selecting the offer you’ll use tomorrow. Start each day by reviewing how well yesterday’s offer pulled. Note these results for future reference; winning ads should be repeated; ads that wilted must die. One more thing: see marketing as a great game, a game that takes everything you’ve got. Embrace it! Enjoy it! If you don’t, your money will stay in THEIR pocket and that’s just not acceptable!

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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Republished with author’s permission..

A Primer On Commercial Insurance For Your Business Trucks November 28, 2016

When it comes to purchasing commercial insurance for your trucks, you must research which types of coverage are best for your company and how to remain within your budget.

Types of Coverage

When you initially shop for commercial insurance for vehicles, you will notice that there are several different types of coverage. The types of coverage that you require will vary greatly depending on the type of trucks you own and the cargo you will carry.

One type of coverage that your fleet will need is commercial auto liability, which will pay for damage to property and bodily injuries in the event of an accident where your driver is at fault. Any vehicle that transports goods must have this coverage prior to registration.

There are also many optional types of coverage offered by truck owners. Some examples of typical policies include physical damage coverage and cargo coverage. Physical damage policies include collision coverage, which pays to repair or replace your vehicle if it is in an accident, and comprehensive coverage, which covers damage from fire and theft. Cargo policies replace any ruined or lost goods damaged in transport. There are also workers’ compensation and general liability policies if needed. Always check with your broker to find out exactly what your business needs.

Saving Money

If you want to save money on commercial insurance for your fleet, the first thing to consider is the ratio of your premium versus your deductible. Your premium is your monthly payment, and the deductible is the amount that you are willing to pay for damage and repairs before the insurer pays the remainder. The larger your deductible is, the lower your monthly premiums will be.

Business insiders believe that it is wise for most companies to purchase policies which contain the largest deductibles that they can afford so they can save on premiums. This works especially well when you, or any drivers you hire, are responsible, experienced, and have a clean driving record. Any moving violations or accidents can cause nervous insurers to raise premiums without notice regardless of a high deductible.

Outside of agreeing to huge deductibles, there are also other ways to save on commercial insurance premiums. You can contact the broker for any other policies that you currently hold and ask for a discount on any subsequently purchased policy.

There are also commercial insurance companies that cut premiums for drivers that obtain specific certifications or pass a particular course. Sometimes consistent truck maintenance, warning stickers, and security systems can earn a company a reduction in premiums as well. Check with your provider about any promotions that they may offer.

Set Up A Consultation

By now, you have a general idea of what you should discuss when you first consult with your broker. If you consider the types of trucks you own, your drivers’ collective expertise, and the nature of your freight, you should have no problem deciding which types of policies are necessary for your business. Don’t forget that you can save money by asking about any specials your broker may offer for safe driving or bundling products.

When considering commercial insurance, Louisiana residents visit American Insurance Brokers, Inc. Learn more about this service at

New Regulatory Body Set To Transform Britains Wine Investment Industry November 21, 2016

NFIB and WIA to Provide Better Protection for Wine Investors

Millions of Britons enjoy drinking it and many now see it as a long-term investment. Unfortunately, fine wine has also become a focus for fraudsters who trick investors into buying wines or vineyards that bear little resemblance to what they see in the prospectus, or may not even exist. The increasing number of such rorts in Britain has led to calls for action to be taken to protect investors and to increase consumer confidence in fine wines. In the upshot, the UKs National Fraud Intelligence Bureau (NFIB) is joining forces with the newly-formed Wine Investment Association (WIA) to tackle the problem.

On 14 February 2013, the NFIB and the WIA jointly announced the launch of the new self-regulatory body which will aim to transform the growing wine investment industry by providing better protection for investors in the UK. The WIA has been formed by leading figures from the fine wine investment industry and seeks to support the sector’s growth through voluntary regulation, establishing best practices and setting up processes to identify fraudulent activity.

Director of the NFIB, Det. Supt. Dave Clark, said: “Fraudsters will always follow the money, wine investment is just the latest in a long line of investment opportunities that are being exploited and corrupted to the detriment of the industry as a whole. He added that the NFIB sees the creation of an auditable framework of self-regulation as a step towards maintaining and increasing consumer confidence, while also identifying investment companies which do not operate in accordance with the required high standards.

New Code to Tackle Wine Investment Frauds

Following an extensive consultation period, the WIA has set out the standards and procedures with which its members must comply to remain in good standing. Under the new code of conduct to be drawn up, wine investment firms will undergo stringent audits by accountancy firm Mazars. These will include checks on systems such as stock rotation and to make sure that purchase orders and invoices tally. The director of the WIA, Peter Shakeshaft, revealed that companies which successfully complete the independent audit process commissioned by the newly-formed regulatory body will bear a WIA logo offering consumers a trustworthy safety kitemark. Shakeshaft added: Our industry has been held back far too long by unscrupulous practitioners and issues around fraud. The WIA will really hold the industry to account.

Understand The Pros And Cons Of Bulk Email Marketing November 19, 2016

Bulk email is an e-mail that is sent to several recipients. The number of recipients of this bulk e-mails may vary from hundreds to thousands for every email. Marketing companies are the ones who usually use Bulk e-mailing to direct merchandises and market services to consumers.

Although these e-mails shouldnt be linked with spam emails, countless spam e-mails are sent making use of bulk emailing. However, several people are abusing the use of it and as a result, a lot of customers are reticent.

Who Uses Bulk E-mail?

Bulk emails are used by both businesses and individuals, although it is normally thought of as a device for direct marketing utilized by companies. Everybody might use a bulk e-mail inform a birth announcement, send photos, or inform dinner invitations. Bulk e-mailing must vary by individual and are commonly sent to people.

Companies are usually making use of this to create marketing campaigns, which promotes services and goods to customers. A bulk email may be implemented to reach regular clients, as well as contact prospective clients. Lots of companies do numerous bulk e-mail versions and mail each ones e-mail message to a specific group of people.

Prior to blossom of internet technology, direct mailing by companies appeared by means of postal mail. Internet today makes a more rapid and often affordable way to access clients. There are advantages and disadvantages in utilizing bulk e-mail.

Pros of Bulk E-mail

Bulk e-mail provides a business or individual the ability to send a message immediately to various recipients at an affordable price.

Get through to countless recipients with one e-mail
Send hundreds and even thousands of bulk e-mails in just a blink of an eye
Offers affordable cost solution as compared with traditional postal mail

Bulk email can be cost effective especially if compared to the traditional mailing times and costs. The recent first-class rate for Postal Service commercial postcard mailings in US is 20.5 cents for each postcard.

Bulk E-mail Disadvantages

Bulk e-mail could be so easy and fast to send, however, it’s only effective if a person receives and open the message.

Requires the individual to open an email to read it
Users could opt-out of getting future emails
Spam filters could delete or block a bulk email from the users inbox

Additional bulk e-mail challenges include the capability for the receiver to opt-out of forthcoming e-mails, an aspect needed by bulk email law, and spam filters that may place the e-mail to a separate folder or could remove it entirely.

Bulk Email Permits Timely Reach with Fewer Expense

Bulk e-mail may possibly be an effective process to mail a large set of recipients fast for a lower rate. These pros have to be evaluated against the disadvantages of whether a receiver will open the email and continue to opt-in for forthcoming emails, or when a spam filter blocks the bulk e-mail from being sent.

Modern Platform Scale – a Platform For Electronic Innovation November 18, 2016

Few technologies have opened up new avenues for innovation as
have the arrival electronics. The advent of electronics has meant that
elegant new solutions could be found to age old problems of doing
difficult tasks. In a sense electronics has enabled man kind to give a
human like ability to work, calculate and even reason to machines. And
whenever a hurdle has been identified it has been possible to come up
with an innovation to overcome it effortlessly.

And today the modern platform scale is a testimonial
to how far innovation can go when the enabling technology is as
powerful as modern electronics. At the heart of this electronic
revolution lies the strain gauge and along with that microprocessors
that can compute and make logical decisions. So if you for example take a
counting scale then the strain gauge is able to measure the weight by
the change in the resistance it encounters and based on this weight
reading it is possible for the machine itself to compute the number of
components and directly the count is displayed. This makes counting
large number of components very easy for us humans.

The material
of construction too has increased in its range. It is possible you
require high standards of hygiene in your operations. In this case you
will require a platform scale that is easy to clean and has surfaces
that can achieve food grade standards of cleanliness. A wash down
stainless steel floor scale will be the option for you and you can get
one of the right weighing range easily now. Your operations will have in
the past been less about weighing the goods and more about cleaning the
scale and that will change once you have a modern platform scale
designed for your application.

if you are wondering that with all this choice it will take a long time
choosing the scale for you, technology has made that easy as well. When
you go online you can review the options quickly. You can compare
prices and read up on the background of the manufacturers. You will be
able to make a confident decision quickly. You can expect to find great
deals online as well.

Career Objective Examples For Resumes How To Instantly Grab Any Employer’s Attention November 15, 2016

When writing your resume, one of the first things you have to consider is your career objective. Ive been there before and I know how challenging it can be to come up with something note-worthy. In this case, it doesnt hurt to look for outstanding career objective examples for resumes you can base on.

You might wonder why your resume needs to have an attractive career objective. How does a sentence or two affect the long list of achievements in your resume?

Well, for starters, the career objective is usually the first line your potential employers will see once they scan your resume. From that one line, they would most likely recognize which candidates have creativity and spunk; and which candidates are simply just like the rest.

Unless you want your resume to be stuck with the rest of the commoners stash, youd better take these career objective examples for resumes a little more seriously.

Example # 1: To use my graphic design skills in creating attention-grabbing graphics that sell.

Most career objective examples for resumes start out with to rather than I. In a way, this makes your career objective less about yourself, and more about the job and company youre applying for.

Remember, your potential employer is always asking Whats in it for me? So you better come up with benefits that speak directly to their mind and emotion.

If youre a fresh graduate, using to to begin your sentence is a safe choice.

Example # 2: Feature editor offering four years of experience in magazine story line-ups and special reports.

This second career objective example is mostly used by those have been there and done that. They now have the experience and the gall to state their position and what they specialize in.

If youre a reputable person or authority while attending college, and would like to use this particular objective form, you need only to replace Feature editor with something like Former Writers Club President or Cum Laude Graduate. Then show them how they could benefit from your academic know-how and experience.

Example # 3: Seeking an entry-level position in pharmaceutical management to utilize my communication skills and Degree in Pharmacy.

This last example shows how important it is to be specific about what you want and what you can offer.

However, you cant be overly specific, for it might only give your potential employers the impression that your skills are limited to a particular set or limited to operating specific programs only.

Knowing which of the various career objective examples for resumes to base your own ideas on, helps you stand out from the rest of the applicants. It gives others the impression that you know exactly what job you want and how your skills come into the picture.

Advantages And Disadvantages Of Facebook And Twitter November 15, 2016

Social media is a place where you can share and network with friends and now-a-days even businesses. It enables you to approach your potential customers, converse with various businesses from across the globe and get to learn a lot many new things. There are various social media platforms that offer these services like Facebook, twitter, LinkedIn, MySpace, etc. But the most popular of all are Facebook and twitter. Facebook and twitter are mediums that have evolved a lot in time, with so many new businesses joining them and making profile in them. But still there are many people who are unaware about the advantages and disadvantages involved in using Facebook and twitter. Advantages: Facebook: 1.Facebook is very easy to join. The whole process of joining and then building a profile can be performed by any person new to the medium.

2.It enables you to easily find communities of groups that are related to your niche of business.

3.As a business you can search for your potential customers without much trouble.

4.Conversing can help you to augment your business to a very large extent.

5.You can create backlinks of your website for the customers to visit and increase your PageRank.


1.Creating an account is extremely trouble-free. Anyone can join twitter and the best part about it is that you don’t have to put in a lot of details about you; just the general information is more than enough.

2.The characters are limited to 140 words, which is a good thing as there will be no need to write or read a whole essay.

3.It contains many third-party services like HootSuite, with the help of which you can update your tweets automatically without signing in.

4.It also has many applications that can be used to augment the business.



1.Facebook addition is the main problem that is been faced by youngsters from around the world. This gives them no time to indulge in other activities.

2.Because of so many people joining Facebook the chances of fraud has increased tremendously. The odds of getting hacked have amplified which can be highly aggravating.

3.For businesses, it has become difficult to find who your genuine customers are and who are not.


1.There is no privacy, anyone can follow you even if you don’t know them and see all your updates.

2.With only 140 characters being allowed you cannot give the detailed information about your company, products or services.

3.Tweets are all over the place. It can be difficult to pick over the Twitter updates popping up around the web. With this material you can build your own result as to which social media medium, Facebook or twitter is most likely to give benefit to you and your business.

Career Change For Attorney Cover Letter November 14, 2016

Top 4 Career Change Cover Letter Tips

Categorized as Attorney Career Change Tips

If youre looking to make a big change in your career changing industries, applying for different types of positions than youve previously held, etc., you need to adjust more than your resume. An impressive career change cover letter can make the difference between getting called in for an interview or getting lumped in with the do not call list. To help you along your way, here are four tips for writing a career change cover letter that will wow your future employers:

1. Make sure its formatted correctly. The way you format your career change resume is as important as the content itself. Not sure how to arrange what it is that you want to say? Do a little research, there are tons of samples online that you can use as a starting point.

2. Write a fresh cover letter for each job you apply for. Dont just send out the same career change cover letter for every job you apply for make it unique to the position. Include a bit about how much youd love the opportunity to work for the company. Sure, itll take a little more time and effort, but it will most likely pay off in the end.

3. Cover your bases. Have employment gaps in your resume? Did you hold a former job for a short period of time? Your career change cover letter is the perfect place to address these kinds of issues. Explain anything that might raise red flags, dont just hope the person in charge of hiring wont notice (the job market is so crowded right now, everything gets noticed).

4. Edit, edit, edit! Before sending out your attorney career change resume, give it another once over and make sure there arent any errors in your spelling or grammar. Not sure? Hire a professional cover letter writer to edit it for you!

The 10 Steps Of Car Salesman Training November 9, 2016

When you become an auto sales person, the dealership where you are starting your sales career will typically provide some sort of car salesman training. This training will teach you everything you need to start selling vehicles regardless of you ever having any sales experience. Every car dealer has a certain selling system that they teach their sales people which may consist of 8 to 12 different steps. Overall the car sales systems are generally the same with some of the steps get combined and other dealers drag them out.
I will use a 10 step system to illustrate the steps and the reasons for each step in the car salesman training program so you can see the importance of each step. The sales systems that auto dealers use to train car salesmen is not been put together haphazardly, there have been years of study and research done to create an atmosphere that is conducive to buying a car.

The Car Salesman Training Steps

1. Meet and Greet: This is the introduction of the car sales person to the potential car buyer. You shake hands, exchange names and try to get comfortable with each other.

2. Discovery: This part of the car salesman training is where the sales person will ask the customer questions and try to understand what they want, such as options, colors, new or used, price range etc.

3. Choose a Vehicle: This is a critical step because if you put them in the wrong car you wont sell them no matter how good a car salesman you might be. This is where the car salesman training can make a big difference because you must be sure to choose a vehicle in their price range they actually like and want to drive home.

4. Why Buy Today: After selecting the right car it is time to tell them why they should buy it now. It could be any number of reasons depending on the car. It could be special financing, other interested buyers or the big sale that is going on.

5. Walkaround: During your car salesman training you will be instructed on how to do a proper Walkaround which is exactly what it sounds like. You show the customer all of the features and benefits from under the hood to the interior.

6. Test Drive: You car sales training will also show you the key points of taking your customer for a test drive while you have the potential car buyer focus on the areas or options that are important to them.

7. Negotiation: You learn how to present numbers and payments to the customer and overcome objections which keep you car buyer from saying yes.

8. Closing: Now its time to close the car sale. There are many different car sales closing techniques which you can use to close the car sale which are based on the type of customer you are selling.

9. Delivery: The car salesman training will take you from doing paperwork to greeting the car ready for delivery and introducing your customer to the business manager.

10. Follow Up: The final step of any quality car sales training system includes following up with your customer. It is important to have a happy and satisfied customer so they will return and buy more cars over the years.

As you can see, there is much more to selling cars than driving cars and collecting checks. Each step of the car salesman training is quite involved and could cover all of the word tracks, sales scripts and psychological factors that are involved in selling cars professionally.

Pharma Medical Representative Jobs Career And Overview November 6, 2016

Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. With growing Indian Pharma market, demand for specialized pharma sales professionals has increased.

The pharmaceutical-sales is a lucrative career option because it offers excellent salary potential, opportunity for growth, great benefits and the field makes out a bit of glamour also.

Pharmaceutical companies will have their own marketing and sales strategies to introduce the drugs into the market. A drug company employee regularly visits Medical practitioners, hospitals, clinics, nursing homes, health centers and apart from that, they will take care of retail, distributor, and wholesale sales, provides information on the company’s products and maximize the prescribing of products in specific geographic area.

Role of Medical Representative/ Sales professional has become preponderant as with growing Indian Pharma market, with the advent of new product launches increasing demand for the specialized pharma sales professionals and market have turned towards sales professionals with rich experience in a focused sector.

Sales processional is expected to have greater skills and accurate product knowledge to face well informed individual and institutional customer.

The Allopathic formulations market is the largest segment in the India with an estimated 23,000 plus manufacturers, has approximately 70,000 plus brands. There are approximately about 20000 medical representatives in the country promoting products to over 10 lakh doctors. The number of pharmaceutical retailers is estimated to be 5 lakh in near future.

Among the top five therapeutic segments, Gastro-intestinal and cardiac are experiencing both high volume and value growth.

Opthologicals, cardiovascular, anti-diabetics and neurological drugs continue to top the growth list.

The anti-infective, neurology, cardiovascular and anti-diabetic segments have witnessed a high number of product launches in the recent years.

A medical representative who has a flair for marketing and can show extra-ordinary results has a variety of choices to advance into management roles. They can make a very promising career in pharmaceutical marketing on the basis of his sales performance and ability to manage customers. His sales performance is assessed on the basis of his ability to achieve targets fixed by the company. He can rise to the posts of:

Managing Director
Executive Director
President Sales
VP Sales
National Sales Manager
Zonal Sales Manager
Regional Sales Manager
Area Sales Manager
Medical Representative

The other opportunities for medical reps will include: Pharma Marketing and Consulting Services, Health and Clinical business development and etc. Medical reps are also highly preferred for Brand/Product Management roles. They can rise to the highest positions like Group Product Manager, Marketing Manager, GM Mktg, V.P Mktg, and etc.