If you can write an effective script for a 30second radio spot, advertisers, producers and businesses will come knocking at your creative door. Read this article and you will uncover the deceptively easy and popular method to writing successful 30second radio advertising scripts. What is it? Simple, you just tell a story in 23 seconds. Here's how. This is an essential element of the advertisement because of the temporal nature of radio spots.
An example of an incentive that calls for immediate action would be an offer of 50 percent off of the purchase price for the first 20 callers.
Sep 04, 2018 How to Write a Radio Ad. Four Parts: Determining the Ads Length Selecting a Style for your Ad Writing Creative and Engaging Copy Understanding the Product or Service Community Q& A. Successful radio advertisements motivate consumers to take action with powerful words, catchy jingles, and attentiongrabbing Jun 29, 2018 There are a few things you need to include in this brief ad spot to make sure that it is as effective as possible.
Mention the Product. The product should be introduced immediately at the beginning of the radio commercial. Ideally, it should begin with creating or identifying a need. Step 6: Write an Opening Line that Reflects Your Approach. Most copywriters begin with the first line of the commercial.
Step 7: Make Sure Your Story Flows Naturally and Easily. Even a 30second, singlevoice radio spot that speaks directly to the consumer needs to be a story. With advertisements, never trust your intuition instead, test your radio ad campaign over and over again and see what works. A simple way is to create two radio ads with different introductions, scripts, or calltoactions and air one ad 50 of the time and air the other ad 50 of the time.
Click here to listen to a sample radio ad. I wrote this for an advertiser selling computers to those with bad credit. Here are my thoughts on this and similar radio ad scripts: Write for 60 seconds. Radio ads are generally 30 or 60 seconds. 30second ads have better clearance, meaning theyre easier to schedule because theyre shorter. The Top Ten Keys To Creating Great Radio Ads.
Posted on: August 31, 2017. After years of experience writing and producing radio ads, we love seeing how small changes in copy or production can have an amazingly large impact on results. We've seen this happen over and over. Through testing and analysis, some key insight produces a How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost Stepbystep guide to preparing successful radio commercials.
by Shel Horowitz, Experienced freelance copywriter Chuck Kent explains the 5 keys to writing great radio copy (and why radio is still important in the era of new media) Pages Menu. About; Contact; 5 Keys to Writing Radio Copy that Gets Great Reception Most funny radio spots are written by copywriters who wish they were comedians, but definitely